WORK TO
PLAY
I want to surround myself with things that work well and look good. And bicycles are no exception. It's the seize-the-day mindset I live by.
![](/_assets/images/campaign/just-ride/free-spirit/free-spirit-rich-media-2.jpg)
![](/_assets/images/campaign/just-ride/free-spirit/free-spirit-rich-media-2.jpg)
SMOOTH
OPERATOR
When I’m cycling through town. I don’t want to look like a maniac on wheels. I want to be a smooth operator. I recently swapped my fixed gear bike for a new model with a derailleur that shifts easily and automatically without me having to overthink things.
![](/_assets/images/campaign/just-ride/free-spirit/free-spirit-rich-media-3.jpg)
![](/_assets/images/campaign/just-ride/free-spirit/free-spirit-rich-media-3.jpg)
SEIZE
THE DAY
This frees me up to take in my surroundings, check out interesting people, explore the city and engage in my favorite hobby: observing subtle changes in neighborhoods. Seriously, the future of urban transportation is the bicycle. With a bike this smooth, who needs any other ride?
![](/_assets/images/campaign/just-ride/just-ride-rich-media-just-ride.jpg)
![](/_assets/images/campaign/just-ride/just-ride-rich-media-just-ride.jpg)
Bicycles are transforming how we move in cities. Powered by a new generation of urban bikes and hassle-free components, it’s never been easier to hop on a bike city for work and play any time of the day. As a maker of high-quality precision bike parts and a tireless advocate of cycling, our mission is to motivate everyone in the city to Just Ride. So how can a bicycle improve your work and play? Find out right here.