WORK TO
PLAY
I want to surround myself with things that work well and look good. And bicycles are no exception. It's the seize-the-day mindset I live by.
SMOOTH
OPERATOR
When I’m cycling through town. I don’t want to look like a maniac on wheels. I want to be a smooth operator. I recently swapped my fixed gear bike for a new model with a derailleur that shifts easily and automatically without me having to overthink things.
SEIZE
THE DAY
This frees me up to take in my surroundings, check out interesting people, explore the city and engage in my favorite hobby: observing subtle changes in neighborhoods. Seriously, the future of urban transportation is the bicycle. With a bike this smooth, who needs any other ride?
Bicycles are transforming how we move in cities. Powered by a new generation of urban bikes and hassle-free components, it’s never been easier to hop on a bike city for work and play any time of the day. As a maker of high-quality precision bike parts and a tireless advocate of cycling, our mission is to motivate everyone in the city to Just Ride. So how can a bicycle improve your work and play? Find out right here.
