THE FIVE
BICYCLE LIFESTYLES
Some cycle for exercise, others to avoid the rush-hour crowds. Whether you're a small-business owner or a tireless mom, an office hero or a retiree eager to seize the day, there's a perfect ride for you. Discover your own cycling style and Just Ride.

URBAN
PROFESSIONAL

Commuting by bicycle isn’t just a way to avoid the rush-hour crowds, it’s also the perfect way to clear my head before and after work.

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SMALL
BUSINESS
OWNER

If you like moving things from A to B like I do, then you need a reliable bike that can handle heavy loads without feeling… heavy.

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YOUNG
FAMILY

As a young mom, I find myself doing mom things like shuttling my precious cargo back and forth to school, practices and playdates.

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ACTIVE
SENIOR

Retirees like me have a long list of must-sees and must-dos. As cities devote more space to cycling and cyclists, my bicycle is the easiest and most trustworthy connection to friends and the great things the city has to offer.

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FREE
SPIRIT

I want to surround myself with things that work well and look good. And bicycles are no exception. It's the seize-the-day mindset I live by.

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just ride just ride

Bicycles are transforming how we move in cities. Powered by a new generation of urban bikes and hassle-free components, it’s never been easier to hop on a bike city for work and play any time of the day. As a maker of high-quality precision bike parts and a tireless advocate of cycling, our mission is to motivate everyone in the city to…. Just Ride. So how can a bicycle improve your work and play? Find out right here.

DISCOVER YOUR STYLE