![](/_assets/images/campaign/just-ride/just-ride-rich-media-urban-professional.jpg)
![](/_assets/images/campaign/just-ride/just-ride-rich-media-urban-professional.jpg)
URBAN
PROFESSIONAL
Commuting by bicycle isn’t just a way to avoid the rush-hour crowds, it’s also the perfect way to clear my head before and after work.
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![](/_assets/images/campaign/just-ride/just-ride-rich-media-small-business-owner.jpg)
SMALL
BUSINESS
OWNER
If you like moving things from A to B like I do, then you need a reliable bike that can handle heavy loads without feeling… heavy.
![](/_assets/images/campaign/just-ride/just-ride-rich-media-young-family.jpg)
![](/_assets/images/campaign/just-ride/just-ride-rich-media-young-family.jpg)
YOUNG
FAMILY
As a young mom, I find myself doing mom things like shuttling my precious cargo back and forth to school, practices and playdates.
![](/_assets/images/campaign/just-ride/just-ride-rich-media-active-senior.jpg)
![](/_assets/images/campaign/just-ride/just-ride-rich-media-active-senior.jpg)
ACTIVE
SENIOR
Retirees like me have a long list of must-sees and must-dos. As cities devote more space to cycling and cyclists, my bicycle is the easiest and most trustworthy connection to friends and the great things the city has to offer.
![](/_assets/images/campaign/just-ride/just-ride-rich-media-free-spirit.jpg)
![](/_assets/images/campaign/just-ride/just-ride-rich-media-free-spirit.jpg)
FREE
SPIRIT
I want to surround myself with things that work well and look good. And bicycles are no exception. It's the seize-the-day mindset I live by.
![just ride](/_assets/images/campaign/just-ride/just-ride-rich-media-just-ride.jpg)
![just ride](/_assets/images/campaign/just-ride/just-ride-rich-media-just-ride.jpg)
Bicycles are transforming how we move in cities. Powered by a new generation of urban bikes and hassle-free components, it’s never been easier to hop on a bike city for work and play any time of the day. As a maker of high-quality precision bike parts and a tireless advocate of cycling, our mission is to motivate everyone in the city to…. Just Ride. So how can a bicycle improve your work and play? Find out right here.